3 KEYS TO MARKETING YOUR NOVEL by: James Wolanyk

3 KEYS TO MARKETING YOUR NOVEL

So, you’ve written a novel. Great—that’s 99% of the battle.

Or is it?

You see, in 2018 (the time of this post being written), marketing has become of the largest barriers to a book’s success or failure. It’s no longer enough to slave over a novel, edit it, ship it out, and wait for rave reviews and huge royalty checks to pile up. In this day and age, the market is so mind-boggling enormous (not to mention oversaturated with nonsense creative attempts) that even the next Hemingway will likely be forgotten under mounds of competing mailing lists and retweets.

Assuming you’ve done your best to create a compelling, well-crafted story and ship it out into the world, the next stage is a bloodier, more visceral one: Marketing.

What I’ve compiled below is not a bible for book marketing, nor is it intended to be your average clickbait article with a dozen links to affiliate organizations that will ultimately suck your wallet dry and leave you sobbing. The three pieces of advice that I’ve put below are merely intended to be the trifecta of my “personal advice” collection, small though it may be. Marketing your novel is hard and inglorious and often frustrating, but most worthwhile things in life are, right? With no further ado, let’s get into it.

Know your Audience (and Pitch to Them)

If you’ve written a real genre-bender (this is, as it happens, the case with my book Scribes), you’re fighting an uphill battle to appeal to the right crowd. People who typically indulge in vampire romance novels or sword-and-shield fantasy aren’t going to look twice at a mermaid-alternate-history romp through Byzantium. If they do, there’s no guarantee that they’ll leave a positive review. In fact, the chances of them enjoying your book are stunningly low if you fail to recognize the core threads of why this audience likes their particular niche.

Taking from our earlier example, those who love sword-and-shield fantasy are, more often than not, looking for a sunny-sky ending with neat ends. They expect a hero to fight a clear, unambiguous manifestation of evil. They’ll probably also want a dose of chivalric romance thrown in. If your book is defying these conventions, you’ve not only disappointed the reader in terms of plot points, but also in regards to their moral compass, and, I daresay, their worldview. There’s a reason people seek comfort in genres that they enjoy and understand.

If your book is best described as a mashup of a superhero novel and a western, you’ll probably need to seek out readers that are willing to take a chance with the narrative and thematic elements of a novel. People who enjoy Westworld, perhaps. Or fans of Deadpool. Or fans of literally anything that defies the conventions that an average reader will demand. Don’t look for a one-to-one copy of your book’s content; look for works that tread similar ideological grounds and deal with crucial themes on equal footing.

Take some Initiative

Another consequence of our highly connected and evolving world is that publishers simply can’t do all the work for you. This is a fact, and one you’re better making peace with sooner rather than later. Publishers often do their best to plug your work and get you into the spotlight, but that spotlight time is limited, fleeting, and hella expensive. Ultimately, this means that you’ll need to put your own time and energy (and likely funds) into building your brand. Consider it an opportunity to hone your marketing skills rather than as a punishment. After all, it’s your brand, so you ought to have some investment in it either way, no?

You probably know what you need to do for this stage, but you likely won’t want to put in that brow-sweat (I understand your reservations). Make a Twitter, make a Facebook page, make an Instagram, make a blog, make a flying banner, for all it’s worth! Those of you who are social media-phobic (again, I get you) are going to struggle a bit here. But there’s a real need to be “aggressive” in contacting reviewers, spreading awareness of your work, and marketing your novel in the least expected places (I’ve sold copies to the secretary at our international school, for example!). Don’t hesitate to reach out to bookstores or universities that you have some personal connection to. Everything and anything counts here.

Keep your Chin Up

Marketing is a long-term game, not a make-a-buck-and-dash scheme. You’ll need to sit in front of your phone/keyboard/tablet for hours on end, for weeks on end, for years on end, to build a brand that’s worth any attention. Don’t get discouraged if views don’t roll in, or if your initial feedback is sub-par at best. Nobody succeeds fully on their first time around, and this is especially true when it comes to selling a novel and building a brand image. Have faith and confidence in your own abilities. Be adaptive. Reach out to fellow writers and readers to make meaningful connections that go beyond the nebulous (and often repulsive) webs of soulless marketing practices.

Above all else, keep writing. Remember why you entered this craft to begin with. If you came for fame, glory, and money, you picked the wrong path. Write for the hell of it, and don’t stop going.

Peace, love, and joy, my friends.

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Mistborn Review by: Michael Baker

Mistborn by Brandon Sanderson
By Michael Baker

It has been a while since I have written one of these, but it is high time I returned! Today is the beginning of my long series into the Cosmere by Brandon Sanderson. I finally completed both Mistborn trilogies, and with Oathbringer now out (the book sitting on my shelf ready) I cannot wait to get back into the thick of things.

Today, I bring you my review of Mistborn Era 1: The Final Empire. I started reading this back in February, at the turn of the year. I picked it up and decided to give it a go (as well as hearing good things about it.)

I really liked it. At least in its overall sense of what it set out to do. There are issues I will discuss throughout my review, but overall I am quite a fan of this book (helped by the excellent Graphic Audio edition of the audiobook, which transforms it into a true mind-movie).

Set in the vicious and ash-laden world of Scadrial, the Final Empire as it’s called (roll credits) has been under the heavy thumb of a tyrant demigod known as the Lord Ruler, who rules his lands with an iron fist. There is a lot of classism in this, with the nobility being seen as the violent, dickish group, and the masses of the skaa, seen to all as inferior and fit to be abused. It really sets a dark tone for the opening book, and the opening scene shows this completely.

Now, if people have read my reviews before and know me, you will know I am not a fan of YA fantasy. This is exactly how Sanderson portrays the series as. Now, I think this was his first book/series, and it…kind of shows in the writing? Not to be harsh in that sense, but the writing is quite basic, with very one-dimensional actions and descriptions and very little risk-taking. This doesn’t make it bad; on the contrary, I rather liked it because it is very easy to understand, but there is a time when there is a bit too much eye-rolling from every character, to the point I wanted to strangle them. For YA, this book really pulls the punches in terms of brutality. You get to see a skaa kid get his throat slit in front of a bunch of noblemen later in the book, and they do not give two shits (Except for Valette, but of course, she is a skaa herself. Tension!)

The plot is about as simple as it gets in a traditional fantasy. A group of rebels conspires to overthrow the evil emperor, led by a charismatic leader (This will be Kelsier, a powerful sarcastic twat with likable tendencies. No really, I do like this guy), but again, this is not a bad thing. I had zero trouble following the storyline, and even today find myself going back to the book and picking up odd bits. The world is well designed especially in this opening story, and it really has the Heros Journey vibe to it. There is a fair bit of info dumping throughout the book that can be trying to get through, and he keeps shoving the rules of Allomancy in your face throughout the series. Yes, I know the skaa are oppressed. I know the magic rules already. Stop showing me them! I got it the first time. I listen to what I read.

My word though, the action scenes were completely nailed by Sanderson, holy shit. Gut-wrenching and brutal with so much love for the metal-based magic system, I can write essays on how much thought went into it. This was the two parts that nailed the series for me, and the battle between Kelsier and the brutal Inquisitor of the Steel Ministry was the crux of the entire book. Much better then the climatic fight (I do feel sorry for the Lord Ruler though, even if he comes off as a bit of a knob.)

Main Protagonist Vin starts off as a street urchin with brother issues and a ton of trust issues but slowly comes into being as the most powerful Mistborn in the world. Now, again, I hate chosen ones. I really bloody hate them, and in my first read of the trilogy, Vin really annoyed me because she didn’t really seem anything special. However, in re-reads, I am growing to like her again. It might have just been from the basic layout of the writing for the masses that ground me, as she is a bit overpowered (very overpowered in fact, but one of her fights two-thirds into the book was excellent).

This takes me into characters, and there is a good range of them. I really liked the thieving crew, although once again, having them as nice thieves felt a bit convenient. Give me the backstabbing arseholes any day, but I did enjoy their dynamic. Breeze and Ham are hilarious when they are together even though the crew at times felt a bit like a frat party. Kelsier and Sazed steal the show from book one, and you’ll see Sazed slowly grow in importance (him turning into a love-broken emo during Book 3 annoyed the hell out of me, however), and in Era 2…well, he is a bit of an asshole. (Spoiler Alert) Although there is a lot of black and white viewpoints, we get to go into the nobility mind, which brings us to Elend Venture.
A lovable moron, his and Vin’s growing…romance was a big part of the book and a mixed one. If there is one thing I’ve seen Sanderson sometimes struggle with, it is pulling off romances, and their relationship always felt a bit strange. Book Two really struggled on this regard in one of the worst love triangles I have ever read, (Nothing beats Twilight on shit though), but the final book of Era 1 was a masterpiece on their romance, and the final scenes were heartbreakingly beautiful. You got me rooting for their romance, and I really dislike romance in fantasy in general. Their scenes together throughout The Final Empire was interesting and I slowly grew attached to the pair of them, and the scene when Elend comes looking for Vin in the climax is one of my favorite moments and a huge moment for Vin. Nobody ever came back for her before and her emotion was beautiful.
In conclusion, even though I had a couple of gripes with The Final Empire, I really liked it, and reading more of Sanderson’s works, he managed to fix a lot of issues he had with this opener, especially regarding romances. Era 2 was brilliant for that I think (and hilarious, Wayne is fucking brilliant) and some of his attempts at humor was a lot better. (Except for Shallan in the Stormlight Archive. Seriously. Fuck off Shallan. Love that series though!) Easily a 4/5 book, on some days it is a five star. Usually when I re-read Kel fight the Steel Inquisitor.

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Well of Ascension Review by: Michael Baker

Mistborn: The Well of Ascension by Brandon Sanderson 

Review by: Michael Baker

I have another book review, this time continuing with Brandon Sanderson’s Mistborn series, this time with a detailed look into Book Two: The Well of Ascension. After the explosive ending to The Final Empire in which a god is overthrown by an edgy street urchin girl (mostly through dumb luck, but the ending was still excellent), we find ourselves in the aftermath of an empire tearing itself apart.
Like the fall of Alexander the Great, Caesar or Genghis Khan, great dynasties are only as strong as their rulers, and boy, The Lord Ruler Rashek’s death sends things up shit creek without a paddle, and our merry band of heroes find themselves in the crux of a long, drawn out siege, in which Elend Venture’s fragile government is under siege by not one, not two, but three armies. They’re in for the long haul, with everything to lose.

And my GOD, does the siege drag. A lot of people call out this book as the weakest in the series, and…they have a point. Middle Book Syndrome really shows in this book, and one of my biggest issues was that after the year time skip…everyone seemed to stop. Let me explain this a little better.

The worst example of this was during an emotional conversation between Vin and Elend (in which Elend compares himself to Kelsier. Man, I missed him in this book.), and he casually brings up that Kelsier saved his life when the Inqusitor tried to kill Elend in Book One. I closed the book for several hours in awe. Why in plain fuck would you spend a year to bring this up, Elend? It just felt like something you should bring up weeks into your relationship with Vin! Everything just seemed static, which is a rough beginning, and the romance is barely there. at least Vin points this out in a little breaking the forth wall moment, but it was grating for the first half.

Their constant struggles, Vin’s near constant fretting, then when Elend starts to grow a spine, thinks he doesn’t need her anymore. Sigh…but I can’t say it’s unrealistic. It didn’t stop me by getting pissed off with it. All the angst drags out the book, but the moment it all clicks was a beautiful moment. Now let’s talk about that love triangle. Zane…he was a bad character. I just did not like him. Edgy, Kelsier-like Mistborn that only seemed to exist to be cool and test Vin’s relationship. The revelation he was never insane, Ruin’s manipulation and his final fight with Vin was good at least, but you don’t need to force in a love triangle and YA-level angst that does not belong in this series. Angst, slow-burning romance and love triangles are only a few ways to annoy me. The last half of the book showed such improvement it baffled me why it wasn’t like this for the first 400 pages.
Now, let’s talk about the pace of the book. The pace was just a little bit slow in some places for me. As you may or may not know, I’m not normally very bothered by a slow pace, and indeed, sieges tend to be slow. There was quite a lot of cool shit happening here. All the political games and the plan to pit three armies against each other was awesome, and all the dangers of a siege was well realised. However, there were just a few parts here that dragged a bit longer than I found necessary. It takes a long time for anything serious to happen. Overall though, I didn’t mind the pace too badly. It’s methodical, it’s well done, and most of the information presented here is necessary. If you like fast paced books, this is not for you.
There is a fair bit of info dumping throughout the book that can be trying to get through, and he keeps shoving the rules of Allomancy in your face throughout the series. And boy, does he continue it in this book, repeating the information every single bloody time there’s an Allomancy fight! I know the magic rules already. Stop showing me them! I got it the first time. I listen to what I read. He kinda treats you like a newbie, and while his magic system is more complex then most, I know what I’m doing, Brandon. I’m not an idiot. I research this stuff!

On the plus side, the battle/action scenes are still awesome. Gut-wrenching (The assault on Luthadel by the koloss), and brutal all the way through. Despite my annoyance with his lack of trust of the reader, Allomancy is still fucking awesome, with amazing fights. Vin and Zane’s murder of Cett’s Keep, the fight in the Voting Hall, Vin vs the Mistborn and crew in the beginning, Vin vs Zane are all great. My fave fight though? Sazed against Marsh, who rapidly becomes corrupted by Ruin. Once again, the ending is incredibly strong.

There are new characters in this book. After the massive sausage fest we’ve been used to so far, we get some new female blood in Allrianne and Tindwyl, who are both introduced halfway through this, bringing some estrogen to the predominantly male cast. (Not a criticism, as I could use some lessons on this one!) One is frilly and extremely irritating, the other hardened and blunt as hell, but both are developed characters without being squashed in any particular role. Allrianne’s skill with Allomancy and her love for Breeze is quite endearing, and Tindwyl’s short romance with Sazed is a beautiful moment in the book, one of Brandon’s best romances. (Steris and Wax still win though!) But my favourite new character? Oreseur. I wont spoil it, but he was incredible throughout, the kandra remaining an awesome race and his growing loyalty and friendship with Vin makes up for the extremely slow start and annoying angst moments, and the usual cast remains fairly solid throughout.

In conclusion, even though I had some issues, I still find this book a recommended choice. Yes, it’s slow and it has problems, but the excellent action, good world-building, overall solid character development and the brilliant ending makes up for it. I’ll rate it a 4/5, just like The Final Empire.

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Interview with John Gwynne

Interview with John Gwynne

John Gwynne not only has one of the best author photos ever, he is also responsible for the critically acclaimed series, The Faithful and the Fallen. This year he has started a new series, Of Blood and Bone. The first book, A Time of Dread, was released in January of this year, and the second book, A Time of Blood, is finished with no release date as of yet. John was gracious enough to take some time off from writing the third book to talk with us a bit about his new series and what else might be coming in the future. So let’s get to it!

These days more and more people are ranking The Faithful and the Fallen as one of their favorite series. Why do you think so many people connect with it?

Hi Michael, thanks for the invite. It’s great to be chatting with you.

‘…one of their favourite series’ – ha, that just sounds mad, though at the same time it is pretty awesome to hear. It does make me shake my head and grin from ear to ear. I’m still pinching myself when I see any of my books in a bookshop rubbing shoulders with my heroes. I’m just over the moon that there are people out there who seem to be enjoying The Faithful and the Fallen and finding something entertaining and emotionally moving in the tale of Corban and his gang. It is wonderful to see how The Faithful and the Fallen has struck a chord with some readers out there. It’s hard to figure out why. All along my only rule has been to write what I love, to write what I want to read, and when I boil it down that really comes back to old school fantasy – the stuff I grew up with, JRR Tolkien, David Gemmell, Eddings, and a large dose of historical grit that I’ve loved in the writing of Bernard Cornwell – and then try and combine it with a more contemporary take on character, realism and authenticity.

I’ve always loved the epic, sweeping vistas of Tolkien’s fantasy, the flawed, relatable characters of Gemmell, and the bone-crunching battles of Cornwell. They are the three main influences on my writing, and by putting those passions in a pot and stirring it up, out came The Faithful and the Fallen. What I strive to write is something that feels both epic and intimate. That’s been my mantra since I started writing: epic and intimate.

I suppose judging by the fact that my books are still getting published there are a few readers out there who enjoy that kind of mix.

Can you set the stage for where things stand at the start of A Time of Dread without giving too much away?

A Time of Dread is set in the Banished Lands, the same world as my first series, The Faithful and the Fallen, but it takes place 130-ish years after the events of Wrath, the fourth and final book of The Faithful and the Fallen

So, the events of The Faithful and the Fallen have become the history of this new series, and even all of those historical ‘facts’ are not exactly correct in A Time of Dread, as history is often written by the victors.

At the beginning of A Time of Dread the lion’s share of the Banished Lands are ruled by a host of warrior-angels called the Ben-Elim. They entered the Banished Lands over a hundred years ago, giving chase to their ancient enemy, the Kadoshim, a demonic horde. The Kadoshim were defeated and routed, but many of them fled and regrouped, so the last hundred years has been a period of war in which the Ben-Elim, along with their human and giant allies, have fought and hunted the remaining Kadoshim. For some years now the Kadoshim have seemed to be utterly broken, the few survivors retreating to the dark places of the Banished Lands.

The Ben-Elim rule with a firm hand, their goal to wipe out the last remaining Kadoshim, and they will not tolerate any internal conflict between the various peoples of the human race that they profess to protect.

Not everyone is happy with this.

And at the same time, the Kadoshim are beginning to stir again.

What made you decide to start your new series 100 years later? Did you have any trepidations about how the new world would be received by your readership and was it sad to say goodbye to Corban et al?

In my strange mind I view the Banished Lands as an alternative Dark-Ages Europe, a world where I am just narrating the events that happen. It’s a world that is inspired by both the history and mythologies of ancient Europe – Celtic, Norse, Greco-Roman, Eastern Slavic – so it seemed entirely logical to write a new series set in the same world. It’s like writing a book about Caesar’s conquest of Gaul, and then writing one about the fall of the Roman Empire – two stories that are related but independent.

At the same time, I didn’t just want to re-tell the same story as The Faithful and the Fallen, and I also felt like the central cast of The Faithful and the Fallen had earned a happy ending – the ones that survived to that point, anyway. So, I didn’t want to roll out the same characters.

It was very sad to say goodbye to Corban and his crew. I spent about fourteen years working on The Faithful and the Fallen, that’s a lot of time with a cast of characters, and I did feel very attached to them. Saying goodbye as I finished Wrath was a bittersweet moment. It was amazing to finally be writing scenes I’d been imagining for so many years, but also sad to be writing ‘the end,’ and saying goodbye to a cast of characters that had become such an integral part to my life.

In saying that, it felt to me like a fitting conclusion to the series, one that gave me a satisfying sense of conclusion, whilst still giving a sense of history that life would go on after the last page.

I wouldn’t have returned to the Banished Lands unless I felt that I had a story that could stand on its own two legs, and have a new and exciting tale to tell. The story that became A Time of Dread began to scratch away in my head, and it kept on growing, refusing to be ignored, shelved or compartmentalised, so in the end I started jotting down notes.

For the reasons mentioned above having a hundred and thirty-year gap felt like it made sense. A large enough amount of time for the world to change a little, for new characters to come along and a fresh angle on the story to appear.

And now here we are: book two, A Time of Blood, is finished and going through edits, and I’m about to start the third and final book of the series, provisionally titled, A Time of Judgement.

A Time of Dread features far fewer POV characters than your previous novels. Was this a conscious decision or just how it ended up? And can you give us a line about each of your four protagonists?

It was a conscious decision from the beginning. I wanted to write something that was tighter in its focus and a little faster paced than Malice, book one of The Faithful and the Fallen. Whilst I love and enjoyed writing the epic-ness of Malice, with its big cast of characters and diverse geographical locations, I wanted to make this series a tighter, more focused ride. I had a very clear idea of the major plot points and I needed enough POVs to tell that tale in my head, but not so many as to blur it. In the end four POVs felt like the right balance to show all that was happening in the various plot strands. Also, I felt happy with the four POV characters that were taking shape in my mind. They felt different and fresh from the characters of The Faithful and the Fallen, which was one of the issues I was concerned about in writing a new series set in the same world.

Those characters are:

Bleda – prince of the Sirak Horse Clan, taken forcibly by the Ben-Elim as a Ward, to guarantee peace and cooperation from his Clan. He grows up amongst the Ben-Elim, conflicted by complex loyalties and witness to world-changing events, but it is an unexpected and unsought for friendship that will change his life.

Riv – a young warrior-in-training. She is desperate to join the White-Wings, a force of elite warriors dedicated to the service of the Ben-Elim. She is prone to a fierce, tempestuous temper which more often than not lands her in deep trouble. Riv discovers a deadly rift within the Ben-Elim themselves.

Drem – a trapper who travels the cold, harsh north with his father, Olin. They are a solitary pair, happy in each other’s company, though Drem knows his father has a past that he will not speak of. When they find mutilated corpses in the forests that past begins to catch up with them both.

Sig – a giantess and warrior of the fabled Order of the Bright Star, she and her crew are dedicated to hunting down the remaining Kadoshim. When they discover covens, human sacrifice and sinister rituals they realise that the Kadoshim are far from broken.

One character in particular, Drem has been rather buzzworthy as he was written with characteristics of Autism Spectrum Disorder. Was there a specific inspiration behind this wonderful character, and did you find it a challenge writing him?

Drem was inspired by my youngest son, William, who is on the Autistic Spectrum.

I didn’t mention this to a soul outside of my family and my editor prior to publication, but quite a few people have picked up on it and commented in a very positive way.

I didn’t intend for it to be a ‘thing,’ or talking point. It was just a way of honouring my lovely son, and also a way of writing a character that I felt was more than a few steps away from the classic ‘hero’ mould. I’ve done that, and did not want to just write Corban all over again.

Like my lovely son, Drem’s autism is subtle, revealed mostly in his anxiety, his preference of routine, and his social awkwardness. He has a black and white view of the world, right or wrong, correct or incorrect. He has a number of ticks, or default coping mechanisms when he feels life stepping out of his comfort zone that just make him a little more human and different from the generic fantasy hero.

I’ve approached Drem’s autism as I see my son’s, not as an illness, or something that must be fixed, but instead as just a part of him, something that is as much him as his sense of humour. It’s not a plot driver, just another part of life that contributes to making each one of us unique.

I strive to write characters that feel real, that are flawed and human, so that you can understand their motivations and how they behave in some extremely unusual situations, and I try to do that with the antagonists as well as the protagonists. Even though I do have a fairly clear good guys/bad guys theme, I hope that their humanity comes across in my writing and makes then relatable. That’s the goal, anyway. Whether I pull it off or not is up to you to decide.

Your battle sequences in the new book are breath-taking. When creating a battle sequence, what do you set out to achieve and who are your biggest influences?

I’m so pleased you think that, Michael. I do enjoy writing battle scenes – a passion I think I picked up from David Gemmell and Bernard Cornwell’s fantastic writing. Those two guys are probably the biggest influence on my battle-scene writing. It’s not just books that inspire me, though. Films have always played a big part. I remember watching Braveheart at the cinema when it first came out – 1995-ish? I was blown away by how well the battle-scenes were presented. It’s been done a lot now, but back then Braveheart was pretty ground breaking in its presentation of war. Taking the Hollywood glory out of it and showing the horror, the blood and grime and dirt. It felt like you were standing in the middle of the battle, witnessing all of the chaos going on in a whirlwind all around you.

Other films that have inspired me in that way are The Last of the Mohicans, Gladiator and The Revenant, to name just a few.

I approach any form of combat in the same way, whether it’s a one-on-one punch up or a full-on battle scene with a cast of hundreds or thousands. When I write a battle scene I roughly think it through, first, thinking about the key points of the fight, almost like a dramatic arc.

Then I put on the POV’s head and walk myself through the scene from their perspective, thinking about how their personality and character, their skills and defining characteristics would affect the fight. I think it’s important to root every battle in the characters, to see it from their perspective. I hope this gives the scene its own heart and pulse and makes it more intense, rather than a cold, bird’s-eye observation of the drama. Unless that bird’s eye is Craf, of course. ?

I’ll jot down a few notes, and then I go back to the beginning and write it.

Despite the darker tone there seems to be an overall strong moral compass in your storytelling that has carried over from The Faithful and the Fallen. Is there an overall message you want to convey with your writing?

I think you’re right, there are definite tones of morality in my books. When I first read David Gemmell I loved how he wrote characters that were flawed, made wrong choices, did bad things, and yet deep within them they still have the ability to be heroic, to stand for something they believed in. To hope.

In my writing those causes are usually family or friends. The people we love. That seems to me to be the heart of life, the thing most of us live for, and it can’t help but come out in my writing.

How important is re-enactment to you when it comes to research for your novels? Are you still able to get out and take part?

I’m a member of a Viking re-enactment group, and I’ve found that re-enactment is a great form of research for my writing. Of course, you can never replicate the utter terror of going into battle, but re-enactment can help give a very broad idea of what it must have felt like, or at least what certain aspects of it felt like. Re-enactment helps provide a level of authenticity.

In my last training session I was taught how to receive missiles – javelins and arrows – which basically means standing in your shield wall and letting people hurl javelins at you and loose arrows in your general direction. It can be an uncomfortable sensation, seeing someone take aim at you. The main lesson is to not turn and run away, or look up and track arrows when they’re loosed as an overhead volley – maybe that was Harold’s mistake?

A benefit of re-enactment is that it helps to add those small details that give an edge of authenticity to your writing. As is often said, the devil is in the details.

From understanding the clothing and weaponry of the period you’re writing about, how it was made, dyed, stitched, worn, to the weapons used, their functions, when they’re an advantage or a hindrance, and how to actually use them. I’ve learned spear and shield work, the various grips and when to use them, formation work in the shield wall, how to form and use the Boar’s Snout formation to break an enemy shield wall. So many useful things, and not least informative are the aches and pains, and the toll it takes on your body. Holding a shield and spear in the shield wall is no easy task, as my arms tell me every morning after a training session.

Also, it’s a lot harder to get in and out of a coat of ringmail than you’d think.

So, re-enactment has proved to be extremely helpful to my writing.

Plus, re-enactment is a whole load of fun. It’s made even better by the fact that my three sons have joined because they share my enthusiasm and passion for re-enactment. It’s pretty awesome to stand in the shield wall and see my sons lined either side of me.

Have you read any new fantasy over the last year that you can recommend?

I’m a voracious reader, always have been. It’s an irony, though, that now I write for a living I have a lot less reading time. I do still squeeze it in, but it’s mostly relegated to loo-breaks (sorry, too much information) and bedtimes.

Contemporary writers that I love to read, and tend to read their latest releases as soon as possible to publication dates, are Bernard Cornwell, Mark Lawrence, Miles/Christian Cameron and Sebastien de Castell.

I am also fortunate enough to get sent debut authors to blurb. My favourite one I’ve read over the last year has to be Nicolas Eames’ Kings of the Wyld.

When you are not writing, what takes up most of your time?

That’s simple. My family. My children. My daughter Harriett is profoundly disabled and my wife and I are her carers. There’s a lot of time involved in her day-to-day care. Plus, Harriett likes to be entertained, she loves attention and interaction – her smile is amazing, the most wonderful, genuine thing that lights up any room.

Two of my boys are still living at home and they see me as their personal slave and taxi-driver. ?They’re both awesome and we have a lot of fun together.

Family life is very important to me, and life passes by so quickly, so my wife and I are always aware of those precious moments that flitter by. We try to spend as much time as we can doing family ‘stuff’ together, whether it’s movie nights, visiting castles, walking the dogs or Viking re-enactment.

Also, my wife runs a vintage furniture and accessories business, which I used to be heavily involved with – she’s the brains in the operation but I would do a lot of the fixing, gluing, painting, and general carrying of the heavy stuff. Now that I’m writing I do less of it, but as anyone who is self-employed will know, work never ends. There’s always more to do and I help her with it wherever I can.

And whenever I’m not doing any of the above, I tend to read.

What’s next for you over the next couple of years?

I have a few ideas floating around in my head. All of them feel interesting to me. Some are in new worlds, others take place in the Banished Lands. Figuring out which one I have a go at next will be something I need to talk to my agent and publishers about. At this moment I’m leaning towards a new world, heavily influenced by Norse mythology.

It’s safe to say whichever idea I go with next, it will involve swords, monsters, love, friendship and betrayal. One of them might involve muskets.

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Strange Magic Review by: Steve Caldwell

Strange Magic (Yancy Lazarus Book 1)
Audio version
Review by: Steve Caldwell

Yancy Lazarus, a drifter bluesman card player, has a secret. He’s also a mage. Basically the Mister Fix-it of the supernatural world, he’s known as the guy to see if you have supernatural problems. In fact, and old buddy of his from the Marines just called him about a supernatural problem in LA. As he is getting ready to leave to check it out, he is ambushed outside a bar in New Orleans by some mobsters. Well, that’s not going to happen. After Yancy Deals with the hoods, he heads out to LA in his cherry 1986 Chevy El Camino, which is basically his house and workshop on wheels. 

After surviving another ambush on the way, he arrives in LA and discovers the situation is even worse than his friend made it out to be. There is someone killing off members of two gangs in an effort to take over the underworld in LA. This is being done by sending a demon after the various gang members and their families. This starts Yancy on dangerous path, as he has to determine who is sending the demons out, and how can he stop this? This leads to an epic confrontation with the person behind it all, and Yancy will have to use all the skills at his disposal to stop the threat in a climactic ending.

This was one of those books I had in my to read pile and just never got to. If I had known what I was missing, I would have moved it to the top of the pile. Yancy is a great character. Cynical, world weary, but still cares enough to help out an old buddy even though life has kicked him in the teeth a few times. Yancy would rather smoke, play the blues and play cards than get into fights, but once the fight begins he’s all in. The supporting characters are good as well, and the villains motivations were actually fairly unique. You just don’t see that kind of limited motivation too often.

The settings are as real as it gets in an urban fantasy book, and you get a real feeling of being in the action. Yancy was a marine in Vietnam (he’s 65 but looks 40. Magic slows the aging down), so the flashbacks he has to those days have a visceral feel to them. The author is a marine veteran, in a more recent combat zone, but the marine experience hasn’t changed much. Better equipment, same attitude. Semper FI. The times he brings the Marines up, you can tell his experience helps lend that portion realism. 

Charlie Kevin did an outstanding job bringing this book to life. He really gave the whole thing a world weary feel. The way he plays Yancy as a cynical, kind of laid back burn out really plays well. His narration is steady, and never falls into a monotone. He just does a good job of keeping the story moving along at a good pace.

All in all, this is one of the fresher and original Urban Fantasy books I’ve listened to lately. So much so, In fact, I am going to get signed copies at some point. This is definitely an author to watch!

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Wraith Lord Review by: Steve Caldwell

Wraith Lord by: C.T. Phipps
Review by: Steve Caldwell

I often mention in my reviews the sophomore slump, that tendency of a second book in a series to be a bit of a letdown after an especially good series debut. I can happily say that Wraith Lord suffers no letdown from Wraith Knight, and is equal to or surpasses it in every measure, whether it be worldbuilding, depth of characters or action and pacing.

The story starts five years after the end of Wraith Knight, and Jacob Riversson, former commander of the Shadowguard, former involuntary Wraith Knight and now inheritor of the mantle and power of the god of evil, The King Below, is living in the Shadowlands with his two wives, the warrior Regina ni Whitetremor and the sorceress Serah Brightwaters, as they struggle to unite the shadow races into a unified force. Not the easiest thing since the King Below kept them in line through terror and slavery. That’s not how Jacob intends to rule. Also, he has less power than the King Below, since he split the power three ways with Regina and Serah. While his brides both want to raise up their armies and go invade the Southern Kingdoms and kill the Nine Heroes who usurped the empire, Jacob, while he spent 2 and half centuries as a Wraith Knight (think Ring Wraith), has no real desire to wreak all that death and destruction on the South. 

Events start in motion though, when a figure thought dead re-enters Regina’s life, chased by a figure from Serah’s more dubious past, Fel Hellsword, one of the Nine Heroes, and a powerful Archmage. This new person causes a change in plans, since they now have an idea of where Jassamine, the leader of the Nine, and Saint of the Alessian Empire and The Lawgiver, the god of that empire, is planning to strike next: Kerifas, a city traditionally at the center of territorial disputes. It seems the Imperials are forcing all the non-human’s in the city into ghettos in an attempt to get them to rise up. Since the cities Fir Bolgs (blue skinned nd antlered humanoids) are already living in those ghettos, they aren’t happy having some of their blood enemies such as Jotuns and Boggans forced into their territory. This revelation forces our antiheroes to discover what the Nine’s plan is, and try and stop it before a small scale genocide can be brought to fruition, ending in a climactic battle of bad vs. worse, since no one in this story has clean hands.

One thing I loved about Wraith Knight was the grimdark sense of moral ambivalence, the sense that the “Hero” wasn’t so much an anti-hero, and more an anti-villain, fairly amoral and very much and ends justify the means character. This book increases that trend, as all three of the triumvirate of Dark Gods are morally flexible at best, and power hungry potential despots at worst. Still, in comparison to the truly evil Nine Heroes, they come across pretty well. The worldbuilding is top notch, with The Shadowlands expanded upon, as well as adding Kerifas as a setting, with its huge disparity in rich and poor quarters, and it’s long history as disputed territory. The new and expanded creature types are interesting, and the added characters, especially Ketras, really add to the story. All these characters seem like real people in the worst situation, with their flaws magnified by the stresses placed upon them, and some of them rising above it to do the right thing, whatever that may be. The action scenes are well written, and the final battle scene has so many twists I just didn’t see coming. Overall, its more of what made Wraith Knight such a grimdark gem to read, and I can’t recommend it highly enough.

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Straight Outta Fangton Review by: James Jakins

Straight Outta Fangton by: C.T Phipps
Review by: James Jakins

This is the first C.T. Phipps book I’ve read, and it’s certainly not going to be the last.

Straight Outta Fangton is promised to be a “Vampire Comedy,” and it is that, but it’s also an incredibly well crafted Urban Fantasy with a superb protagonist and a wonderful supporting cast.

From the opening scene we’re given the promised vampire comedy as well as a plot that is constantly moving forward. There is no wasted word in this book. Every line of dialogue, or action segment, or random thought our protagonist has adds to the whole. Plus, it has a ton of pop-culture references, and if you know me, you know I love that.

For those that care: I listened to the Audible version. Cary Hite does an amazing job with all the characters, especially Peter Stone, our vampiric hero.

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James Jakins and Robber’s Dog Pub

James Jakins and Robbers Dog Pub.
By: Michael Evan

I discovered James Jakins and his work when I read an article about last year’s Self-Published Fantasy Blog-Off (SPFBO) as I’m always on the lookout for great indie and self published authors to add to my massive TBR mountain. In this case, one book caught my attention above all. I know they say you should never judge a book by its cover, but when the cover in question features a giant orc in a suit, I knew I was at least going to give Jakins’ entry , Jack Bloodfist:Fixer a shot. I’ve read quite my share of Urban Fantasy over the years. It’s a genre with a reputation for lacking in originality with many authors accused of being derivative of the obvious massive forerunners. Jack Bloodfist, however is a true original. Jack, the novel’s MC is an Orc, who has taken on the task of “fixing” problems in the Orc and Goblin communities. He’s more or less a peacekeeper that’s not afraid to lay the smack down if things get crazy. When a Paladin named Arthur Shield, with ties to Jack’s father begins killing Orcs, his job becomes a lot more intense. 

What brings Jack’s story to the upper echelon of Urban Fantasy is Jakins’ ability to bring fourth wall breaking humour to the forefront of the narrative. Much like Deadpool, Jack often talks to us like we’re part of the action, and his deadpan descriptions of other characters and integration of real life comparisons in the comedic narrative will have you hysterical all the way through. There is also a rather intense third person back story that is told with a more epic style that works very well in tandem with Jack’s central story. If you enjoyed the humour in Nicholas Eames’ Kings of The Wyld you will definitely want to grab a pint with Jack.

I knew once I’d completed this book, that I was a massive fan of Jakins’ writing. I went on to devour his other published work “Son Of Thunder”, the first in a planned trilogy entitled “Thunder’s War, a completely different type of novel but equally as fun. This time we get a true epic fantasy that is unique in its use of magic and dragons, despite being set in a more modern world. 

“Son of Thunder” says Jakins ” is actually set in the same world as the first epic fantasy novel I tried to write when I was 15. That one was the traditional classic fantasy, low-tech/high magic setting. Then I had the idea for the water festival and thought it might be fun to make it more of a tourist type of event. I realized the world I’d put on hold was actually the perfect setting for it and fast-forwarded the timeline a couple hundred years so it made more sense. After I made that decision the rest of the world that had remained sort of nebulous before solidified a lot. The festival and the idea for electric dragons plugged directly into a city’s powergrid came at almost the same time, as well, so a more modern setting just felt natural.”

The second book in the series “Lightning’s Price” will be published next year , and Jakins promises raised stakes and even more intensity.

As I write this article, Jakins is about to release his third full length novel “Knights of the Dead God”, which is set in the Jack Bloodfist universe, yet features a completely different MC, Mikaia Goretusk, who readers are introduced to in Jack. Jakins considers “Knights” a spin off, and not an official sequel, as Jack Bloodfist:Freelancer (Jack 2) is next on Jakins’ publishing agenda. Jakins is hopeful that readers will be able to enjoy “Knights” without reading Jack.

“I hope it doesn’t require knowledge of the original but it is definitely enhanced by it.” Says Jakins “It’s like Better Call Saul to Jack’s Breaking Bad.”

All of James Jakins’ novels have been published under his own Robber’s Dog Pub. imprint, which up until now has put out his own work exclusively. I got a chance to talk to James about his process of self publishing:

“My publishing process starts” says Jakins ,when I have a manuscript that I think has potential. I have a few readers I trust, and if they agree with my sentiments about a particular story then I get the ball rolling. I take any notes my readers give me, usually story, plot, or character stuff, and start my rewrites.
While working on rewrites I commission any artwork and play around with the formatting for the book. I usually have everything non-writing related ready to go before I’ve finished the final draft.
Once the latest draft is done my readers get one more chance to warn me that this whole endeavor is a mistake. If they don’t have any reason to not pursue publishing the book I will make any final changes I feel are necessary, touch up the grammar, catch spelling mistakes, stuff like that, just in the vain hope of not completely disappointing my editor. Then I send it to my editor.
Edits come back and I do what my editor tells me because they are smarter than I am. I get readers for one final proof read and it’s ready to go.”

Aside from working on sequels to Jack Bloodfist:Fixer, Son Of Thunder, and Knight’s of The Dead God”, Jakins is about to take a huge step with Robber’s Dog Pub. with the release of a brand new anthology to help raise awareness for a very special cause.

“The theme of the anthology” says Jakins is “Dragons.” We decided on that because last year one of my best friends, Daniel Davis took his own life and he had a major love of anything and everything dragons. The majority of sales will be going toward Mental Health and Suicide Prevention Lifeline. (https://suicidepreventionlifeline.org/) We have 13-14 writers of all different genres. Poetry and prose, illustrations for every story. It’s been an awesome experience to work on it. If it goes well I’d love to make it a regular thing”

Jakins went on to mention that the anthology will be dedicated to Davis, (of whom Knights of the Dead God was also dedicated to) who in fact designed the logo for his company, and that all three of the editors involved in the project as well as some of the authors have struggled with mental health related issues or suffered losses due to them, and that bringing this project to light is hugely cathartic.

James Jakins writes excellent novels focused on fantastic character development, and great dialogue. A lover of indie film, he references The Big Lebowski in his work and has dreamed of a Wes Anderson adaptation of Son of Thunder. While he has not tried to reinvent the wheel with his writing, there is no doubt that he writes fun, infectious novels that will keep you turning pages and quickly have you bugging him for an ARC of his next book. (Sorry James)

“I used to want to write a big, serious epic that really said something and made people think, but I never could” says Jakins. “After I finished writing Fixer I realized I just wanted to write stories that were fun. “I love (Brandon)Sanderson’s stuff”, Jakins replies in response to a comparison of Son of Thunder to Sanderson’s Mistborn. “and I think I probably read a lot of the same stuff he did growing up, so the influences are there, but the one question I ask myself when I finish a book is “Was this fun?”

While I personally believe Jakins does in fact have that massive thought provoking epic still to come, I hope he never loses the sense of fun that has become his philosophy. Nevertheless I’ll be along for whatever comes next! 

Join James Jakins and Robber’s Dog Pub. for a drink and a story and there’s no doubt you’ll stick around until last call!

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The Tiger and the Wolf Review by: Shona Kinsella

THE TIGER AND THE WOLF, by Adrian Tchaikovsky
Reviewed by: Shona Kinsella

Let me begin by saying that this is my favourite book of the year so far, and I’ve been reading my hero, Stephen King!

I have read books by Adrian Tchaikovsky before – in fact I’ve reviewed one here in the past – so I knew that I would be in for a good read. Despite that, The Tiger and the Wolf still managed to take my breath away.

Enter a world where all people can shapeshift into the animal of their tribe, where life is hard, and the gods are harder.

Maniye is the daughter of Akrit Stone River, chief of the Winter Runners wolf pack and aspirant to High Chief of the wolves. Akrit has little time or interest for Maniye who is an outcast and lonely child, half wolf and half tiger. Her mother was the Queen of the Tigers, old enemies of the Wolf tribes. Maniye is the result of her mother’s rape when she was taken as a prisoner of war.

Maniye must supress her Tiger half in order to pass the testing and become a full member of the Wolf tribe. When she succeeds, she hopes to win her father’s love but instead discovers that all she has ever been to him is a tool. One that he plans to use to bind the lone wolf, Broken Axe, to the pack and to finally conquer the Tiger once and for all.

Horrified, Maniye flees into the wild with only an old snake priest from the south for company.

Meanwhile, Asmander, Champion of Old Crocodile, travels from the south, searching for the legendary Iron Wolves, hoping to enlist them in the civil war about to break out back home, accompanied Venater, a dragon pirate that Asmander bested in combat and took as a slave.

I had the privilege of hearing the author speak on a panel about World Building at Fantasycon 2017 and this book is a fantastic example of that. The world is intricate and detailed with nature playing a huge part – both in the harshness of the northern climes and in the way the people are shaped by their animal souls. The attention to detail is exquisite and anyone wanting to learn about world building should study this book.

The characters are well-written and beautifully rounded; from the frightened Maniye, to the priestly Hesprec, to the dangerous lone wolf, Broken Axe, all are believable and compelling. By turns harsh and kind, despicable and self-sacrificing, they drag you along through the harsh wilderness of the Crown of the World.

My only regret is that other commitments prevent me from moving straight on to the next book in the series. I heartily recommend this for any fan of fantasy.

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The Bear and the Serpent Review by: Shona Kinsella

THE BEAR AND THE SERPENT, by Adrian Tchaikovsky

Reviewed by: Shona Kinsella

*WARNING* This review contains spoilers for the first book in the series, The Tiger and the Wolf – if you haven’t read it yet, you should go and do that first.

I tried to write this review without any spoilers for the first book but since the story is a direct continuation of that one, I couldn’t find a way to do it. You’ve been warned.

Maniye, with her new champion form, senses that she is a destabilizing influence in the north, with many people scared of her and others wishing to test her limits by fighting her. So, she leads a small warband of misfits and outcasts south with Asmander, to the Sun River Nation, where civil war is brewing.

Meanwhile, in the harsh Crown of the World, Loud Thunder has become war leader of the bears and Mother has tasked him with bringing all the tribes of the north together to defend their world against an ancient enemy.

In The Tiger and the Wolf, we were mainly focussed on the trials of Maniye Many Tracks and her search for freedom, a way for her two souls to live together in something resembling peace. In this second book, the story is much less intimate, opening out with the scale of the world and the threat that faces them. This made for a fascinating and complex read as we are introduced to a variety of new cultures, each one distinct and wonderfully drawn. For me, the only downside of this was that we spent less time with Maniye, who I had become very attached to.

The people of the Sun River Nation are brilliantly created, each distinct although they all live under the rule of Old Crocodile with the guidance of Serpent. We see here a level of political manoeuvring that was absent from the people off the cold, harsh north, who are far more direct in their approach to most things. Just at the time when the nation is about to face its greatest threat, there’s infighting for the crown with the country divided between twins Tecumet and Tecuman. Maniye becomes the reluctant protector of the boy who would be Kasra, fighting in an unfamiliar environment against unfamiliar people.

Meanwhile, in the north, Loud Thunder seeks to convince tribes who have been enemies for generations to work together to face a threat that many of them only half believe in. All while falling in love with a woman who has been mistreated and enslaved all of her life.

As with the first book, the world-building is fantastic and detailed. There are hints that the enemy, the plague people, could be from the Shadows of the Apt series and that kind of interlinking between series is exciting and hard to pull off.

The characters are well developed and we get to a deeper sense of some of the secondary characters from The Tiger and the Wolf, such as Loud Thunder and Venater. We are introduced to more Champions – which seem to be more common in the South, perhaps because of the involvement of the Serpent.

Another strong instalment in the trilogy and after finishing this one, I had to go straight on and read The Hyena and the Hawk because I just had to know how it all worked out.

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